Essentials of Modern Marketing 2021
The first book internationally to be written by 88 co-authors, 50 of whom are Saudis. And the first book ever to be focused on successful stories about Saudi Companies.
Japan, Philippine, Vietnam, Malaysia, Thailand, Sri Lanka, Bangaldesh, Nepal, India, Pakistan, UAE, Saudi Arabia, Qatar, Egypt, Turkey, Italy, Germany,UK, Mexico, Columbia, Argentina, Chile, Brazil.
Revenue generated by the company/Initiative and potential for further growth.
Number of new jobs created & Potential for more jobs creation.
Contribution in Ease of Doing Business.
Innovation Involved.
Eco Friendliness.
Customer Services.
Corporate Social Responsibility.
Value addition for their business, employees & customers.
EOMM is a book written by 33 international professionals and 50 local professors from Saudi. Our task as KAFADS is to secure Saudi companies to write about them case studies in this book. We will be aiming to distribute the book amongst universities in Saudi. The book is the first of its kind worldwide to be written by 88 authors and be focusing on local successful Saudi companies. The book will be distributed in different versions at different countries.