Essentials of Modern Marketing 2021

The first book internationally to be written by 88 co-authors, 50 of whom are Saudis. And the first book ever to be focused on successful stories about Saudi Companies.

book cover

Available at

Japan, Philippine, Vietnam, Malaysia, Thailand, Sri Lanka, Bangaldesh, Nepal, India, Pakistan, UAE, Saudi Arabia, Qatar, Egypt, Turkey, Italy, Germany,UK, Mexico, Columbia, Argentina, Chile, Brazil.

Honorary Advisor

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Prof Philip Kotler

Founder of World Marketing Summit Group

International Advisors

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Sadia Kibria

Chief Executive Officer at Kotler Impact

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Hussain AlNasser

Sr. Technical Programs Manager at Amazon

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Mine Dedekoca

Head of Cloud Partnerships at Virtasant

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Adnan Hassan

Founder & Co CEO at Mindful Enterprises, B.V.

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Muna AlDhabbah

CEO at Mirradical

national Advisors

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Ahmad AlAbdrabbuh

Senior Executive Vice President & Board Director at Yokogawa

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Rania Biltagi

Head of Communication and Partnerships at Saudi Aramco’s King Abdulaziz Center for World Culture (Ithra)

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Khalid AlMahfouz

Director of Business Development & Investors Relations at Ascend E-Ventures

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Saleem Bitar

Executive Director, Energy & Manufacturing at Microsoft

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Safa Alrashed

Director Business Development at Human Resources Development Fund - HRDF

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Turki Alrowili

Spokesperson, PR and Communication Director at National Development Fund

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Mohammed AlMajid

GM at KAFADS

KAFADS team

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Turki AlEid

Partner

Contributors

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Osama Abdelkader

Professor Of Marketing at Imam Abdulrahman Bin Faisal University

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Hamad Balhareth

Associate Professor of Business Informatics at University of Hail

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Mohammad Abuljadail

Assistant Professor - Marketing Communication at KAU

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Ahmad Zamil

Associate Professor at Prince Sattam bin Abdulaziz University

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Aiman AlBarakati

Assistant Professor at Majmaah University

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Luisa Javier

Doctoral Fellow KAUST

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Sarah Fraser

Assistant Professor at Princess Nourah Bint Abdulrahman University

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Ahmed Ajina

Founder of World Marketing Summit Group

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Naima Bogari

Associate Professor at KAU

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Saham AlIsmail

Assistant Professor, Vice Dean of Business School at Alasala

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Yasser Farha

Assistant Professor at Prince Sultan University

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Mashhour Baeshen

Assistant Professor of Marketing & Strategy at University of Jeddah

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Nadia Almasri

Lecturer at Princess Nourah Bint Abdulrahman University

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Yasser Mahfooz

Associate Professor at King Saud University

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Mourad Mansour

Assistant Professor at KFUPM Business School

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Tahar Ayed

Chair of the MBA Committee at Umm Al-Qura University

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Majed Helmi

Assistant Professor at Saudi Electronic University

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Faisal Alhathal

Vice-Dean of Academic Affairs, College of Business at Saudi Electronic University

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Ganesh Dash

Assistant Professor at Saudi Electronic University

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Zohra Ghali

Assistant Professor at Saudi Electronic University

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Kareem Garouch

Assistant Professor at Saudi Electronic University

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Talal Alsaif

Dean of Research and Advisory Services Institute at University of Hail

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Mohammed Alanazi

Assistant Professor of Management at King Fahd College

Criteria for Shortlisting Case Studies

Revenue generated by the company/Initiative and potential for further growth.

Number of new jobs created & Potential for more jobs creation.

Contribution in Ease of Doing Business.

Innovation Involved.

Eco Friendliness.

Customer Services.

Corporate Social Responsibility.

Value addition for their business, employees & customers.

about the book

EOMM is a book written by 33 international professionals and 50 local professors from Saudi. Our task as KAFADS is to secure Saudi companies to write about them case studies in this book. We will be aiming to distribute the book amongst universities in Saudi. The book is the first of its kind worldwide to be written by 88 authors and be focusing on local successful Saudi companies. The book will be distributed in different versions at different countries.

timeline

1st Feb 2021

Advisory Board Formation

17th Feb 2021

Universities & Contributors onboarding

1st June 2021

Deadline to submit EOI

5th June 2021

Sharing the list with the Advisory Board

15th June 2021

Deadline for Advisory Board

2st Aug 2021

Date to announce shortlisted companies

10th Aug 2021

Deadline to submit all Fees

14th Sep 2021

Contributors deadline to write case studies

for more information please contact us

©2021 KAFADS, devloped with TIV SA